Ducati Glasgow definitely put on a show for visitors to the award-winning showroom during the National Season Opening Weekend, which took place on 30th and 31st March 2019.
The weekend kicked off with a live unveiling of the latest additions to the Ducati model line-up which included:
And on display for the very first time, a stripped Panigale V4 R.
Martin Rees, Managing Director informed customers, “We had a fantastic response to our reveal of the V4 R at the Scottish Motorcycle Show, so for those who couldn’t make that event, we wanted to give them an even better experience here. We upped our game by not just revealing the V4R this weekend, but we’ve also presented a completely naked, stripped version of the same bike. This gives the customer the rare opportunity to see the internals, beyond the fairings, to see for themselves the technical expertise that goes into these new models.”
Rees then provided a fully guided tour of the £150,000 workshop, which is one of Europe’s largest motorcycle-only dedicated workshops. Visitors were shown how the factory-trained Technicians work, the state-of-the-art environment they work in and explaining how the process and procedures have developed for the dealership.
One customer commented, “We’ve seen the workshop before, but every time we do it’s just as overwhelming! It’s just so clean and organised, they’ve thought about everything!”
There was plenty more entertainment on throughout the day with the chance to win a Track Day at Silverstone onboard a Ducati, live streaming of the Moto GP, full Italian themed lunch, and those who pre-booked tickets were offered a complimentary Made 2 Measure suit consultation. On the Sunday 31st it was Mother’s Day, therefore Ducati Glasgow offered all Mothers, “Free Buns for Mums!” Which not surprisingly sold out by the afternoon!
Some lucky bikers also got the opportunity to take part in a group test ride, which was topped and tailed by Rees and Mike Robins, Financial Director. Almost the entire demonstrator fleet was booked out, with some new riders, existing Ducati Owners and even those who went pillion!
It’s fair to say that Ducati Glasgow have once again put on a good show and have provided Ducati fans from all over Scotland with not only an exclusive insight into the behind the scenes of the manufacturer, but also opened their arms and invited customers into the heart of the dealership.