2012 Ducati Diavel
Hard to be seen, easy to be noticed
The Diavel project was born when Ducati designers applied their wish-list of bike "basic instincts" to a blank canvas.
The Name Diavel
The name "Diavel" (pron Dee-ahh-vel) was inspired by the Bolognese dialect word for "devil"
One day, early in the development process of the bike, the first prototype was assembled and wheeled out in front of a group of Ducati engineers and technicians who were viewing the complete motorcycle for the first time. One person looking from the rear of the bike saw its silhouette and exclaimed in Bolognese dialect: "Ignurànt comm' al Diavel!" Which means: "Evil, just like the devil!"
Reminiscent of how the "Monster" was named almost 20 years ago, the Diavel now follows the same Bolognese tradition, shaping the future of motorcycling while staying faithful to its heritage.
Diavel Concept
With a "what if?" approach to creating a dream bike, they sketched inspiring shapes which became a lower and longer motorcycle. "The challenge of building a muscular silhouette over a pure-bred competition motor had to be met with determination and a delicate touch, and the result is a frontal area that looks like a power athlete on the starting blocks," explains the team at Ducati Design responsible for the project. "With the front wheel kept close to the Diavel's body and using the short tail of a sport bike, we were able to blend this muscular design with a chassis that matched."











